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Lemon Squeezy is great if you sell SaaS and value the Merchant-of-Record tax simplification. For creator-economy products (ebooks, courses, templates, prompts), AOVANCY adds marketplace discovery + AI tools + a Founder Pass discount that Lemon Squeezy doesn't match.
Real numbers from real creators
€8,385
top creator earned in 6 weeks
€17K+
paid to creators so far
373+
orders completed
€119
Founder Pass — free for first 50
| Lemon Squeezy | AOVANCY | |
|---|---|---|
| Per-sale fee | 5% + $0.50 (Merchant of Record) | 15% / 7.5% with Founder Pass |
| Marketplace traffic | None | Built-in /marketplace + SEO |
| AI product wizard | Not available | AI drafts ebook/course/prompt pack |
| Tax compliance (EU/US) | Handles for you (MoR) | Stripe handles EU VAT; you handle income tax |
| SaaS license keys | Yes | Not yet |
| Crypto payouts | Not supported | Supported (BTC, USDT) |
| Founder Pass perk | Not offered | First 50 creators: lifetime 7.5% on first €5K |
Marketplace traffic alone often outweighs the per-sale fee difference. First 50 creators get the €119 Founder Pass free.
Also compare: vs Gumroad · vs Sellfy · vs Payhip