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Gumroad vs Kajabi
Gumroad costs nothing until something sells. Kajabi costs $179 a month and gives you much more to run a course business with. Here are the numbers, from their own pricing pages.
Pick Gumroad if you sell downloads and want to pay nothing until they sell. Pick Kajabi if courses, coaching and email are the whole business and you already sell more than about €1,350 a month. We compete with both of them, so check the sources below.
| Gumroad | Kajabi | |
|---|---|---|
| Monthly fee | $0 | $179, $249 or $499 |
| Fee per sale | 10% + $0.50 (30% on sales through Discover) | None |
| Card processing | On top | 2.9% + 30¢ on Basic with Kajabi Payments |
| To start | No monthly fee, so no trial needed | Free trial, no free plan |
Sources: gumroad.com/pricing and kajabi.com/pricing, monthly billing. On Kajabi, using your own payment processor instead of Kajabi Payments costs 2% more on Basic, 1% on Growth and 0.5% on Pro.
One €25 product, paid by card, with card fees counted on both. Kajabi is on its Basic plan.
| A month with | Gumroad costs | Kajabi costs |
|---|---|---|
| No sales | €0.00 | €157.32 |
| €200 in sales | €31.42 | €165.23 |
| €1,000 in sales | €157.12 | €196.87 |
| €5,000 in sales | €785.62 | €355.05 |
So Kajabi starts to cost less from about €1,350 in sales a month, every month. Dollar prices are in euros at the European Central Bank rate of 28 September 2026. We used 2.9% + 30¢ for card processing on both.
| Gumroad | Kajabi | |
|---|---|---|
| Downloads and ebooks | Yes | Not listed |
| Courses | Yes, sold as a product | Yes, the core of it |
| Memberships | Yes, with recurring billing | Yes |
| Coaching and podcasts | Not listed | Yes |
| Community | Not listed | Yes |
| Broadcasts and automated workflows | Broadcasts and automated sequences | |
| Pages | Storefront editor, custom domain | Landing and sales page builder |
| Finding new buyers | Discover, at 30% of those sales | Not listed |
Taken from what each company says on gumroad.com/features and kajabi.com/features. “Not listed” means we couldn’t find it on that page, not that it can’t be done.
Gumroad fits if you sell templates, ebooks or presets, your sales go up and down, or you’re still finding out what sells. A slow month costs nothing, and you pay more per sale for that.
Kajabi fits if a course or coaching programme is the main thing you sell and you want the email, pages and community in one place. $179 a month is hard to justify until the sales are already there.
AOVANCY is a third way to do this: your own storefront with no monthly fee, where we keep 7.5% when something sells, with card processing on top. We don’t have Kajabi’s email or community, and we don’t bring buyers the way Discover can. We wrote those up too: AOVANCY vs Gumroad, AOVANCY vs Kajabi, and every company’s fees in one table.
Questions
At low sales, yes. Gumroad has no monthly fee, so a month with no sales costs nothing, while Kajabi starts at $179 a month. With €25 products and card fees counted, Kajabi Basic costs less from about €1,350 in sales a month.
Yes. Gumroad lists courses among what you can sell, along with downloads, ebooks and memberships. Kajabi is built around courses and coaching, with community and podcasts next to them.
No. Kajabi has a free trial and no free plan; its pricing page doesn't state how long the trial lasts. Gumroad has no monthly fee at all and takes its cut when something sells.
Gumroad has Discover, where people can find your product, and it takes 30% of those sales, card processing included. Kajabi's pages list no equivalent, so plan on bringing your own audience there.
Yes, by hand. Gumroad says you can export your followers and customers at any time, and your files are yours to upload elsewhere. You can start on the one with no monthly fee and move when the numbers justify it.
Start here
Pick a name for your storefront. Your first product can go up when it's ready.