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Commission, monthly fees, and who actually brings you buyers — in one table. On AOVANCY you keep 92.5% of every sale with no monthly fee, and the first 50 selling creators lock in 3% for life: the lowest per-sale rate of any free-to-start platform in this comparison.
Real numbers from real creators
€8,385
top creator earned in 6 weeks
€17K+
paid to creators so far
373+
orders completed
€119
Founder Pass — free for first 50
Headline commission is only half the cost — monthly fees and traffic matter just as much.
| Platform | Monthly fee | Per-sale fee | Free to start | Buyer traffic |
|---|---|---|---|---|
| AOVANCY | €0 | 7.5% (3% with Founder Pass) | Yes | Built-in marketplace |
| Gumroad | $0 | 10% + payment processing | Yes | Discover feed (pay extra 20% on those sales) |
| Etsy | $0 | 6.5% + $0.20 listing + processing; up to 15% offsite ads | Yes | Large marketplace, high competition |
| Payhip | $0 / $29 / $99 | 5% / 2% / 0% by plan | Yes | None — bring your own audience |
| Lemon Squeezy | $0 | 5% + $0.50 (Merchant of Record) | Yes | None — bring your own audience |
| Sellfy | from $29 | 0% | No (trial only) | None — bring your own audience |
| Podia | from $39 | 0% on paid plans | Limited free plan | None — bring your own audience |
| Kajabi | from $149 | 0% | No (trial only) | None — bring your own audience |
Third-party fees from each platform's public pricing page; card processing costs are typically charged on top unless noted. Spot something outdated? Tell us and we'll fix it.
A 0% commission sounds unbeatable until you do the arithmetic. A flat monthly fee is just a commission you pay in advance — whether you sell or not.
Rule of thumb: percentage fees protect you while you're small; flat fees reward you once you're consistently past ~€400–500/month. AOVANCY's Creator Max (€349/mo, 0% commission) exists for exactly that second phase — you switch models without switching platforms. Try your own volumes in the earnings projector.
It depends on your sales volume. Among free-to-start platforms in this comparison, AOVANCY's Founder Pass rate of 3% is the lowest commission per sale, followed by Payhip's 5% and Lemon Squeezy's 5% + $0.50; the standard AOVANCY rate is 7.5% and Gumroad charges 10%. Zero-commission platforms like Sellfy ($29/mo), Podia ($39/mo) and Kajabi ($149/mo) only become cheaper once your monthly sales clear their subscription cost.
Divide the monthly fee by the percentage. Sellfy at $29/mo beats AOVANCY's 7.5% once you sell more than about €390/month, and beats the 3% Founder Pass rate above roughly €965/month. Kajabi at $149/mo needs about €1,990/month at 7.5% to break even. Below those volumes, the free-plan percentage model keeps more money in your pocket — and you risk nothing in months where you sell zero.
Marketplace distribution, the AI product wizard, secure file delivery, checkout and payment collection (AOVANCY is the seller at checkout and handles refunds and disputes), fraud protection, analytics, and a free storefront with your own subdomain. There are no listing fees and nothing to pay in months where you don't sell.
Most do. Gumroad, Etsy and Payhip pass card processing costs on top of their listed cut, typically around 2.9% + $0.30 per transaction. Lemon Squeezy's 5% + $0.50 includes processing because it acts as Merchant of Record. On AOVANCY, payment processing is deducted from the sale alongside the commission before payout — there is no separate processor account to set up.
If you already have an audience, a lower fee with no marketplace (Payhip, Lemon Squeezy) can be the better deal. If you're starting from zero, distribution usually matters more than 2-3 percentage points of fees — a platform that brings buyers converts better than a checkout page nobody visits. That trade-off, not the headline rate, should drive the decision.
No monthly fee, no listing fees, nothing to pay in a zero-sale month. The first 50 creators to reach €50 in sales lock in 3% for life on their first €5,000.
Deep-dive comparisons: vs Gumroad · vs Etsy · vs Payhip · vs Sellfy · vs Podia · vs Lemon Squeezy · vs Kajabi · vs Teachable · vs Thinkific