About this digital download
Get your products shown and recommended in ChatGPT, Google AI Mode, Microsoft Copilot and Perplexity. For independent online stores on Shopify, WooCommerce and other platforms.
Most AI shopping advice is already out of date
On 24 March 2026 OpenAI moved away from Instant Checkout: ChatGPT now helps shoppers discover and compare, and purchases happen on your own site. Google, Microsoft and Perplexity run their own programmes with different rules and regions. Many free guides still tell merchants to "apply for Instant Checkout". This playbook is built on each platform's own documentation, checked 3 October 2026.
What it covers
• Status by platform: what is live, in early access or retired, and in which countries.
• How AI picks products: the inputs each platform names, including price, availability, reviews and whether you are the maker or main seller.
• Your path: a Shopify path (Agentic Storefronts, Catalog Mapping, Copilot Checkout eligibility) and a WooCommerce and other platforms path (crawl access, Merchant Centers, applications).
• Product data that wins: the feed fields OpenAI and Google ask for, titles and descriptions AI can use, and keeping price and stock true.
• Policies and trust: return, shipping and support requirements for AI checkout programmes, and reviews.
• Crawl access and markup: which crawlers to allow, product markup, and store-wide return and shipping markup.
• Measurement and a 30-day plan: where AI traffic shows up, a monthly question check, and a one-hour monthly routine.
What you get
• The playbook: 35-page fillable PDF with 6 worksheets
• AI Shopping Audit (Excel): channel status, a readiness score per product with the first fix to make, policy and technical pass rates, and a monthly AI traffic tracker. Includes a filled example store
• Setup Checklists (Word): Shopify path and WooCommerce and other platforms path
• Product Content Templates (Word): title formula, description structure, product Q&A, return and shipping policy outlines
Honest about what AI traffic is today
Adobe reports fast growth in AI-referred traffic to US retail sites and better conversion than other traffic in early 2026. It reports growth rates, not share of total traffic, and the playbook says so. Nobody can promise placement: OpenAI says its product results "are not ads".
FAQ
I am on Shopify. Do I need a paid ChatGPT feed app? No. OpenAI says Shopify catalogs are already integrated. The playbook shows what to check instead.
I sell in Europe. Is this useful? The in-chat programmes are US-focused for now, but the data, policy, crawl and markup work helps everywhere.
Do I need a developer? Not for most of it. A few markup fixes may need your theme developer for an hour.
Will it stay current? Every platform fact is dated, and we update the playbook when the rules change.
By Lucidens. Version 1.0, October 2026. Instant download: PDF plus editable Excel and Word files in one ZIP.